This year, Richard Sandoval Hospitality is honoring Día De Los Muertos with an immersive global campaign. From October 5, 2021, through November 2, 2021, over 30 participating locations – both nationally and internationally – will offer guests a chance to partake in the celebration with marigold-inspired dishes and beverages, a signature Spotify playlist, online tutorials led by Chef Richard Sandoval and more.
Tune in to our signature Dia de los Muertos Spotify Playlist, consisting of Latin music inspired by, and for our lost loved ones to celebrate life. Curated by Paco Rozas and Christophe Bourlon.
We invite you celebrate at home with a virtual masterclass led by Chef Sandoval. Follow along as Chef Sandoval shows you how to make Pepita Brittle for a Pumpkin Bread Cake or a Marigold Margarita.
Exclusive menu items include a Chile Ancho Confit, Braised Short Rib and Pumpkin Bread Cake. With Patrón as our presenting sponsor, cocktails include the Marigold Margarita among others.
Richard Sandoval Hospitality partnered with Mexico-city based illustrator and artist, Chepe Daniel Baez. Chepe’s work explores the relationship between humans and nature, using figurative and abstract shapes to create unique pieces that span multi-mediums.
Central to the campaign will be the Marigold, which is traditionally used for “color and smell to help guide the dead” during the holiday. Chepe’s work will include the famed flower as well as other cultural icons like the skull mosaic and eye of remembrance, which will be featured on Día De Los Muertos menus, accessories and retail elements throughout the campaign.
We think it’s important to celebrate the moments that represent the culture and heritage of our homeland in Mexico. Our culture proudly showcases in our work whether it be painting or cooking, both are ways of expressions and it’s interesting to see how our similar backgrounds translate into different aspects of creation.