Chef Richard Sandoval Launches Viva Abejas To Celebrate Earth Month

To celebrate Earth Month, chef Richard Sandoval of Richard Sandoval Hospitality, has launched the third iteration of his Viva Abejas campaign. Roughly translating to Long Live Bees, Viva Abejas is all about raising awareness for the importance of bees in our food cycle and educating the next generation of consumers.

Aside from philanthropic and educational components, the campaign showcases a limited-time honey-focused menu, alongside the opportunity to install an on-site beehive system at some of his restaurants.

“The global decline in bee population makes us all very susceptible as every one in three bites of food depends on bees for pollination,” says Sandoval. “The cultural sustainability of Mexican cuisine is susceptible to bee decline as indigenous ingredients like tomatoes, vanilla, squash, cacao, chiles, and avocados all require pollinators to thrive. As a Mexican chef this is something of particular concern to me and my mission to preserve traditional Latin American cuisine.”